Atari is branching out from video games into the hotel business.
The company, best known for its classic 80's game consoles, is planning to construct a series of video-game-themed Atari Hotels.
Developers are promising a "one-of-a-kind video game-themed destination" featuring "fully immersive experiences for every age and gaming ability". Features will include VR and AR experiences and a studio that hosts e-sports competitions.
Groundbreaking for the first Atari Hotel in Phoenix, AZ, is scheduled for later this year, with hotels in seven additional cities to follow.
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