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The Martha Quinn Show

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Metallica Partners With Ford In Commercial For Big Game


Thirty years after it first saturated the airwaves, Metallica's "Enter Sandman" still refuses to go away.

The classic 1991 track is enjoying a renewed popularity, thanks to Ford's use of the song in its new F-150 Raptor commercial. "When we thought about what song captured the new Raptor in all its dune-bashing, desert-running glory, one stood out: ‘Enter Sandman,’" says Ford’s chief communications officer, Mark Truby. "It’s a song that has almost never been used commercially, but luckily Metallica are Raptor fans."

"Enter Sandman," from Metallica's self-titled 1991 album, peaked at number 16 on the Billboard chart and, more importantly, opened the door to Metallica's mainstream success. It also appeared in a commercial for "Call of Duty: Modern Warfare" in 2019.

Photo Credit: Getty


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