Thirty years after it first saturated the airwaves, Metallica's "Enter Sandman" still refuses to go away.
The classic 1991 track is enjoying a renewed popularity, thanks to Ford's use of the song in its new F-150 Raptor commercial. "When we thought about what song captured the new Raptor in all its dune-bashing, desert-running glory, one stood out: ‘Enter Sandman,’" says Ford’s chief communications officer, Mark Truby. "It’s a song that has almost never been used commercially, but luckily Metallica are Raptor fans."
"Enter Sandman," from Metallica's self-titled 1991 album, peaked at number 16 on the Billboard chart and, more importantly, opened the door to Metallica's mainstream success. It also appeared in a commercial for "Call of Duty: Modern Warfare" in 2019.
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