The Martha Quinn Show

The Martha Quinn Show

Want to know more about Martha Quinn? Get her official bio, social pages and articles on iHeart80s @ 103.7!Read More

 

Sammy Hagar Expands Alcohol Empire With Premixed Cocktails


Sammy Hagar, who already rules the celebrity alcohol world with his brands of tequila and rum, is branching out with a new division called Sammy's Beach Bar Cocktail Company.

The singer-guitarist-entrepreneur says the new booze label will offer four ready-to-drink canned cocktails: Tangerine Dream, Pineapple Splash, Island Pop, and Cherry Kola Chill. They're expected to debut in California, Nevada, and Texas this fall, with a nationwide rollout to follow at a later time, he says.

It looks like Hagar's boarding the premixed alcohol train at the right time -- IWSR Drinks Market Analysis reports premixed alcoholic beverages brought in $30.5 million in 2020, making it the only type of booze that saw its profits grow that year.

Photo Credit; Getty


Sponsored Content

Sponsored Content

103.7 FM 80s+ Podcasts

See All