Teddy Ruxpin, the animatronic teddy bear that became a childhood staple for kids raised in the '80s, is getting ready to head to TV and film.
DJ2 Entertainment, the production company behind adaptations of video game properties including Sonic the Hedgehog, Life Is Strange and Tomb Raider has acquired rights to the iconic toy with plans to develop the character for the big and small screens.
Development is in the early stages, but sources say DJ2 is discussing the project with potential writers. The goal, per sources, is to launch with a possible hybrid live-action/animated film — similar to the company’s work on Paramount’sSonic— before expanding to an animated series.